Archive for November 2009
For a brave brand somewhere, Spotify is an open goal
By Andrew Harrison
It will be no surprise to anyone who has ever read the music magazine I write for, or looked at its website or followed it on Twitter, that hardcore music fans love Spotify to the point where it bores everyone else around them. Endless music on tap in a conscience-warming legal environment, an interface so slick and simple it shames all the other streaming services, and the occasional C.o.I. advert to convince you that you’re actually paying (with a small sliver of your attention) for what you’re listening to… it appears to be the very model of Culture Karma in action. Do something loveable and people will love you for it. Read the rest of this entry »
Where next for the generation that grew up without paying for their entertainment?
By David Hepworth – this piece first appeared in the August 2009 issue of The Word Magazine
The music industry knows it already. The newspaper industry suspects it. The BBC fears it. The thing that keeps them all awake at night is the dawning realisation that a generation is coming to maturity who want the things they provide but has no intention of paying for them.
Teenagers are just as keen on The Ting Tings as you might have been on The Stone Roses at their age. What makes them different from your generation is that they’ve grown up with virtual juke boxes like YouTube at their fingertips. They haven’t once needed to reach for even a single thin coin to access the music of their choice. Read the rest of this entry »
Why the post strike is an epic Karma fail
by Mat Morrisroe of Culture Karma
This is not a political blog, much less a party political blog. But if companies and brands are part of society then so are other types of organisations – so I don’t think it’s going too far for us to talk about the Communications Workers Union and the postal strike and why, in my opinion it’s an epic Karma fail.
